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When Chai Met Toast is a four-piece, neo-folk band from Cochin, Kerala formed in 2016. The quartet officially came into being with their debut EP 'Joy of Little Things', drawing upon multi-lingual lyrics and infectious sing along choruses. Over the next year, they crafted what became the 2018 breakout 'Khoj (Passing By)' from their sophomore offering 'Believe', achieving both critical and public acclaim. They have continued to experiment with their sound, and their eclectic but accessible brand of pop music has made them festival favorites in the country. Their YouTube channel is also going strong with over 15.5 million collective views and 209K subscribers.
Following the two EPs, the band has recently released 5 singles from their first full length album, 'When We Feel Young’. The album deals with thoughts about happiness, reminiscence, fate, love and belief. 'Maybe I Can Fly' was the first single to be released, followed by ‘When We Feel Young’, ‘Kahaani’, ‘Ocean Tide’ and 'Break Free.'
Madness JAMS is a live music recording property that provides artists and music lovers intimate music sessions across India. It provides curated programming alongside online content produced and marketed with established partnerships.