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Azadi Records and 4/4 Experiences are proud to announce their merger and the creation of 4Z4DI Entertainment, a 360-degree multi-disciplinary company that covers marketing, audio-visual, programming and production services in the entertainment sector. With a roster comprising of 10+ artists - including the likes of Seedhe Maut, Prabh Deep, Swadesi, Ahmer and others - who are the forefront of creating forward-thinking, era-defining music and a team with over 30+ years of experience in the music industry, 4Z4DI Entertainment hopes to become a one-stop shop for all things culture in the years to come.
In order to celebrate the beginning of this new journey, 4Z4DI Entertainment invites you to OUTLIERS, a brand new live IP that showcases the creative output of the country’s leading hip-hop / grime / bass / breakbeat producers and invites audiences and industry insiders alike to check out the soundscapes that will play a pivotal role in soundtracking the future of our nation.
Poster by Ashwini Hiremath
Wednesday 3rd February 2021
Venue: antiSOCIAL, Mumbai
Doors: 7:00 PM
About Azadi Records:
Azadi Records is an independent record label based out of India. Established in 2017, the label seeks to provide a platform for South Asian artists to release forward-thinking, politically conscious music that critically engages with (and comments on) the pressing issues of our time.
Their aim is not to be underground, but to highlight pertinent stories that are often ignored by the mainstream. They are a label of the culturally conscious. The creators of stories. Explorers of new sounds, new visuals and new mediums that initiate dialogue between different communities around the world.
About 4/4 Experiences:
4/4 is a subculture think tank offering consultancy and turnkey execution solutions in the fields of music, art, dance, urban street culture, comedy, and more. 4/4 strives to push the envelope by producing cutting-edge content and scaling up immersive experiences for brands, promoters, festivals, hospitality chains, music labels, and just about anyone interested in putting up a unique, quality-driven subculture experience.
4/4 was commenced by the creators of India’s only and the longest-running crowdfunded music festival (Control ALT Delete). In their world, the groove is king. They seek beauty in simplicity and effectiveness. In this abstract and often non-quantified world of what's cool and what’s not, 4/4 stands outside the marked boundaries to bring you sounds, sights, and experiences that are real, fresh, and memorable.
Azadi Records is a Delhi-based independent record label.
Established in 2017, the label seeks to provide a platform for South Asian artists to release forward-thinking, politically conscious music that critically engages with (and comments on) the pressing issues of our time.